As part of a joint venture with Ipsos, Epsilon International studied the state of consumer expectations and loyalty across seven major Asian and European markets. The markets surveyed include Australia, China, India, Japan, France, Germany, and the United Kingdom.
In this fourth research report, learn the different ways in...
Use Data to Improve Your Market Results and Meet High Customer Expectations
Good data is the key to unlocking the potential to strengthen customer relationships and grow a retailer’s return on investment for the long term. Data can identify a customer’s DNA; it can tell companies who is going to...
Showrooming, the practice of consumers examining merchandise in traditional brick-and-mortar stores and then shopping for the item online to find the lowest price, is the latest consumer trend stumping today’s retail companies. The tactics is the first wave of a mobile tsunami that could swamp loyalty...
As part of a joint venture with Ipsos, Epsilon International studied the state of consumer expectations and loyalty across seven major Asian and European markets. The markets surveyed include Australia, China, India, Japan, France, Germany, and the United Kingdom.
Understand the need to bridge the gap between online and offline marketing strategies and adopt a more integrated view of your data. This whitepaper examines how to leverage what you already know – your Customer Relationship Management consumer data – online, and how important a privacy-compliant matching partner is to successfully...
As part of a joint venture with Ipsos, Epsilon International studied the state of consumer expectations and loyalty across seven major Asian and European markets. The markets surveyed include Australia, China, India and Japan, France, Germany and the United Kingdom.
Understand the need to bridge the gap between online and offline marketing strategies and adopt a more integrated view of your data. This whitepaper examines how to leverage...
Identifying sources of influence regarding consumers’ spending attitudes and behaviors is critical toward helping marketers better understand their customers and...
As part of a joint venture with Ipsos, Epsilon International studied the state of consumer expectations and loyalty across seven major Asian and European markets. The...
