Loyalty programs abound—the average consumer belongs to at least 18 loyalty programs, yet members participate or engage in less than half. How can you make yours stand out? By providing value and seamlessly interacting in real or near real time in unique ways. To acoomplish that, you need technology and you need to...
Make an Impression
Brands strive to create experiences that build emotional relationships with their consumers. Critical in developing these lasting connections with high-value customers are “mental markers” – the connection of hearts and minds to the brand selection process. Retail companies that...
As part of the fifth installment in a series of research reports, Epsilon International, in a joint venture with Ipsos, studied the state of consumer expectations and loyalty across seven major Asian and European markets. In this report, learn how UK retailers engage consumers in a recessionary climate and how to generate more loyalty through...
As part of a joint venture with Ipsos, Epsilon International studied the state of consumer expectations and loyalty across seven major Asian and European markets. The markets surveyed include Australia, China, India, Japan, France, Germany, and the United Kingdom.
In this fourth research report, learn the different ways in...
Use Data to Improve Your Market Results and Meet High Customer Expectations
Good data is the key to unlocking the potential to strengthen customer relationships and grow a retailer’s return on investment for the long term. Data can identify a customer’s DNA; it can tell companies who is going to...
Showrooming, the practice of consumers examining merchandise in traditional brick-and-mortar stores and then shopping for the item online to find the lowest price, is the latest consumer trend stumping today’s retail companies. The tactics is the first wave of a mobile tsunami that could swamp loyalty...
Understand the need to bridge the gap between online and offline marketing strategies and adopt a more integrated view of your data. This whitepaper examines how to leverage...
Identifying sources of influence regarding consumers’ spending attitudes and behaviors is critical toward helping marketers better understand their customers and...
As part of a joint venture with Ipsos, Epsilon International studied the state of consumer expectations and loyalty across seven major Asian and European markets. The...
